Envisioning ceramic supply stores, they are alike. Calibrate changes the typical store vision. They are about turning the basic wood tools and silver kilns into a fun colorful experience. Being a ceramic artist is turning dirt into beautiful art, whether that be utilitarian or sculptural. Calibrate built their mission on making tools and equipment just as colorful and fun as creating a piece of art. For typeface I chose Levenim MT as primary typography and Gabriola as secondary. The vision of a colorful business led me to chose the bright basic colors to help enhance the feel of originality compared to the competitors.