In this visual identity I was given the name Dudz for a clothing brand of my choice. With that, I was inspired by the Art Deco era and chose to take the 1920’s style and make a classic but modern clothing brand. Doing research about the era was a big part of my look, feel and overall experience for the client. Choosing the right typeface was crucial and I chose Park Lane NF as the main typeface with Futrua being the secondary. The color scheme I chose was more monochromatic with one accent color to help the viewer rest their eyes in certain areas of design.