While I was at Hewlett Auto Group (Hewlett) I worked on a variety of projects. From branding, digital display, website updates, print ads, print materials, social media posts, signage, and video. Due to COVID a lot of events got canceled, which resulted in my workload dwindling and ultimately led to my position being eliminated.
One of the first things I did when I started at Hewlett was fix the brand to keep it cohesive throughout all the different businesses and organized marketing assets for better efficiency. Before I arrived there was no set brand guidelines and coworkers were using whatever font and colors they wanted to create various marketing materials and just slapping the logos right onto it. (Even leaving white bounding boxes around the logo, yikes!)
Below is work that was approved and sent out to the general public.
