For this visual identity I started with naming an aquarium. I chose the name Saltern Aquarium, it seemed unique but simple. This aquarium is a family oriented place to make memories while educating their children about the sea and the animals that inhabit it. The typefaces I chose to use where Gloucester MT Extra Condensed and Lucida Sans Std, which is the secondary typeface. Along with typefaces I wanted bright cheerful colors that children would be drawn to with fun and interesting abstract shapes.